3 FRIENDS ICE CREAM
GLOBAL CREATIVE & DIGITAL MARKETING MANAGER
Starting as Marketing Manager for Sweden, I drove the brand’s growth across media, trade marketing, social media, PR, and events. In my current global role, I lead digital marketing and creative initiatives, including e-commerce strategies, content creation, and omnichannel campaigns.
Key highlights:
Integrated social media, content marketing, and digital advertising into seamless omnichannel strategies.
Directed creative projects to maintain brand alignment and deliver innovative digital experiences across markets.
Managed trade marketing visuality and overall visual projects, ensuring consistency and impact across global markets.
3 Friends is redefining indulgence with delicious artisan ice creams made from natural ingredients. As Finland’s most recommended brand, we believe in bold authenticity and helping consumers find real experiences amidst the artificial. Our philosophy, "It’s the inside that matters," inspires a world where indulgence, conscious choices, and living fully go hand in hand. Role: Inhouse Global Creative & Marketing Manager
BRAND CAMPAIGN:
ITS THE INSIDE THAT MATTERS
Ice cream hotel room - In the beginning of 2023, we created the Ice Cream Hotel Room as a PR move together with Hotel Kung Carl in Stockholm. An ice cream oasis to enjoy limited amounts of ice cream together with a stay at the luxury hotel.
EVENTS & PR
ICE CREAM HOTEL ROOM
In the beginning of 2023, we created the Ice Cream Hotel Room as a PR move together with Hotel Kung Carl in Stockholm. An ice cream oasis to enjoy limited amounts of ice cream together with a stay at the luxury hotel.
