EXPERIENCE

3 Vänner - Global Creative & Digital Marketing Manager
Leding global digital marketing and creative initiatives for 3 Friends, overseeing all aspects of e-commerce strategy, content creation, and omnichannel digital marketing.

3 Vänner - Marketing Manager Sweden
Led the brand's marketing strategy and transformation of 3 Friends from a Finnish ice cream brand to a international super premium brand with a strong marketing strategy. Defined a clear target group and a renewed brand message. Led omnichannel campaigns that increased brand awareness, loyalty, and double-digit sales growth.

Molly Malhotra Consulting - Creative Director
Helping brands with socials, content creation, design, and branding. Working with clients such as 3 Vänner, Forest Seltzer, HappyFlops, and Brödernas. (present)

Xlash Cosmetics / Rushh Agency - Community Manager
Campaign manager working with content creation, managing TikTok channel, influencer collaborations, and campaigns on TikTok. (2020-2021)

DAAR Cosmetics AB
Developed and executed the creative strategy for DAAR Cosmetics’ launch, founded by Swedish influencer Daria Garipova. Created branding, packaging, visual identity, creative direction and supported with social media content , achieving a successful autumn 2024 debut with a pop-up at NK Stockholm and e-commerce launch.

Molly Malhotra AB
Founded and led a consultancy specializing in social media, digital content, and branding for FMCG brands. Developed strategies to grow online presence, enhance brand identity, and manage PR and digital marketing campaigns.

• L-Bakery - Re-brand of bakery launched in Sweden 2023.

• Xlash Cosmetics AB - Managed the Xlash TikTok channel, driving brand engagement through influencer marketing, UGC

  strategies, and encouraging authentic consumer interactions and fostering a community around the brand.

• Restaurang Brödernas AB - Developed and executed the TikTok strategy for Sweden’s fastest-growing hamburger chain,

  driving brand awareness and customer engagement through innovative organic growth and campaigns.

  20m+ organic views, 78k average views, 1m+ monthly views.

• HappyFlops - Content creation

• Restaurant Tako & Vassa Eggen - Community management & content creation
  Part-time receptionist and assistant at the Swedish agency helped with assisting at photoshoots during several major ad campaigns. (2014)